027: John Braconnier of Professional Realty Group

027: John Braconnier of Professional Realty Group

 
 
00:00 / 23:55
 
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Today’s guest is John Braconnier from Professional Real Estate Group. He is relatively new to real estate, beginning his career about two and a half years ago. In that time, he has developed a database of around fourteen hundred people and is now beginning to get referrals.

[0:57] What industry did you come from originally?

  • Like most Albertans, I worked in the oil and gas business.
  • It let me see the explosive real estate growth in Fort McMurray, which really piqued my interest.
  • When I helped my first client, the feeling let me know that real estate was for me.

[4:03] Are there any areas of Edmonton or the surrounding area that you specialize in?

  • I specialize in Sherwood Park and have been building up most of my client base there.
  • Every month, I publish a report about the area called Sherwood Park Homes & Lifestyles.

[5:09] What’s going on in Sherwood Park these days?

  • We technically have been in a seller’s market. We started with six to seven months of inventory at the beginning of this year, but it quickly turned.
  • Starting in April, we dropped down to 2.4 months of inventory.
  • The market is not doing well on acreages. It’s because of the aging market and the young people who see that it’s too much work.

[8:26] What are seniors looking for in their new properties?

  • They’re going from bigger houses to bungalows around twelve hundred square feet. They want features like granite countertops in these houses.
  • They’re also looking for condo-like apartments.
  • Some clients are looking for secondary suites to supplement their pension.

[13:38] What do you see going on in the condo market right now?

  • The developers have been building a lot of new condo-style apartments, but they haven’t been selling. The prices are down and they’re turning them into rentals.
  • Professional Real Estate Group has seen vacancy rates decreasing.
  • The rental market tends to strengthen in economic downturns.
  • It’s a great opportunity for millennials and seniors to get some secondary income.
  • Alberta has a cyclical economy, and when it comes back, it comes back strong.

[17:00] If you look back at your last ten transactions, what other trends have you seen?

  • A lot of people that immigrated to Canada in the last five years or so are ready to buy.
  • I’ve worked with a number of first-time homeowners. They know what they want, and they generally move in within a month.
  • I take my time to lead them through the process because they are usually unfamiliar with it.

[20:10] If you had a family member moving to another part of the country, what qualities should they look for in a realtor?

  • You want to find someone that takes the time to develop a relationship with you and listens to what your needs are.
  • We’re problem solvers. We need to find out the obstacle in front of the client and then remove it for them.
  • The realtor shouldn’t apply pressure. Just be empathetic and enjoy the experience. It’s our job to educate them about the market.
  • I ask my clients to rate houses we’ve looked at, and then focus on homes in the same category as ones they rated above eight.

[22:38] Are there any other comments that you have?

  • It’s a tough go for a lot of realtors out there now. My suggestion is to get involved with new tools and technologies.
  • Treat customers like gold and develop a relationship.

John Braconnier
Realtor®, Professional Realty Group
780-966-2360
john@professionalgroup.ca
www.johnleebraconnier.com

Sherwood Park Homes & Lifestyles: https://www.facebook.com/SherwoodParkHomesandLifestyles/

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