026: Skip the Listing Process with Sweetly

026: Skip the Listing Process with Sweetly

 
 
00:00 / 23:45
 
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Today’s guest is Aidan Woodfine of Sweetly Real Estate. Originally from Camrose, he moved to Edmonton when he was about twelve-years-old and has been a realtor for six years. A former poker player, Aidan got into real estate when he realized he needed a new career path.

[2:33] Are there any parallels between poker and real estate?

  • Poker is about seeking value. When you’re working with clients in real estate, you need to provide and seek value in similar ways.
  • In poker, you’re always trying to think about what the other person is doing based on their tendencies. It’s similar to thinking about why clients are making certain decisions.

[5:38] What have you been seeing in the market lately?

  • It’s been slow, and the condo market has been hit the hardest because there’s a lot of inventory.

[6:39] Tell me about the new approach you’re taking towards real estate with Sweetly.

  • We launched Sweetly with the idea of modelling it after the iBuyers in the US.
  • These are websites that allow you to enter your property’s info and receive an offer within twenty-four hours.
  • If you go to our website, you’ll be provided with an offer within twenty-four hours as well. We look at comparables and then send the offer, but another option is to request a private evaluation.

[9:12] Why would a seller want to do this?

  • Our offer is good for ninety days, so they can pick their own closing date.
  • Another huge benefit is that there’s no showings with people going through your home.

[10:48] Where does Sweetly make money in this process?

  • We charge a service fee of 5.5%.
  • We’ll pay 80% market value upfront, and our fee is deducted from the final sale price.

[13:07] What traction have you been getting so far?

  • Seniors especially have been very positive about our model.
  • We’re focusing on homes between $280,000 and $500,000, but we’ve made a few exceptions.
  • If a client doesn’t want to go with the Simply model, we can still take care of them as a traditional realtor.
  • We’ve worked with a few clients where they’ve already bought their next home but haven’t been able to sell their current one.

[15:57] How do you make sure you get top dollar for that original seller?

  • We’ve had discrepancies between what the seller thinks it’s worth and what we think it’s worth. We’ve given them the 80% based on our evaluation, but list it for what they think it’s worth.

[18:52] What is the difference between what Sweetly can bring to that table versus what you have been doing for the past six years?

  • We can do a lot more. It feels really good that I can go into a presentation and provide a solution for people that didn’t have one before.
  • There’s a learning curve, but once they get it, they wonder why every real estate agent doesn’t offer this.

[19:41] What is some of the best real estate advice you’ve ever received?

  • I recently heard “only work with the willing,” and that stuck with me.

[20:53] Have there been any themes with your last few transactions?

  • They’ve been a bit more gruelling. I’m finding that buyers are expecting the world, but sellers are not accommodating to that because their prices have slipped.

[22:16] What should people be looking for in a realtor?

  • Having a few years of experience is pretty important. Picking a realtor with good reviews and that understands the market is important as well.

Sweetly: https://sellsweetly.ca/

780-264-1234
#227, 6005 Gateway Blvd NW
Edmonton, AB
T6H 2H3

 

 

 

025: Team Ewanchuk

025: Team Ewanchuk

 
 
00:00 / 30:02
 
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Glenn and Angie Ewanchuk are welcomed to the podcast today. They are husband-and-wife realtors with RE/MAX Excellence right here in Edmonton, with over twenty years of combined experience.

[0:59] How does your business work as a husband and wife team?

  • It works quite well because we can split up the duties. Glenn is responsible for the face-to-face, while Angie does the searching, paperwork, and setting up client meetings.

[1:57] What trends in Edmonton have you been seeing these days?

  • The market has been a bit slow, but it’s increasing now because it’s spring.
  • The stress test for mortgages has been putting stress on buyers.
  • There are a lot of substandard properties being listed for sale, but the buyers are expecting more, so it makes it’s more difficult to find something they like.
  • Some buyers come into a home thinking they can lowball because they’ve been told it’s a buyer’s market, but that’s not always the case.

[7:30] You mentioned that the worst thing you can do is start at a higher list price and then drop it. Why is that?

  • Every property that gets listed has an MLS history. People can go in and see that the price kept getting reduced, and they will think that the seller is getting desperate.
  • If the property is overpriced, it will become stale on the market.

[11:06] How did you end up becoming realtors?

  • We had an automotive accessory business for sixteen years prior to becoming real estate agents.
  • When we bought our own house, our real estate agent was a regular client at our business.
  • He convinced Angie to go to real estate school and work for him.
  • Later, we were approached to sell the business, so that was our chance to sell and for Glenn to get into real estate.

[14:05] Was there a particular instance that made you think “this is why I want to be a realtor?”

  • When searching for a new home, we ended up losing a few because agents wouldn’t listen our needs. We realized that the only way we were going to get the property of our dreams was to represent ourselves.
  • With our clients, we listen to them very carefully. When we view a property with them, we look for all the reasons that they shouldn’t buy.

[17:08] Do you have a special approach with first-time buyers?

  • We really enjoy first-time buyers because we have a great system that we use every single time.
  • We meet them in a casual setting and continue to educate them along the way.
  • They tell us their wishes and we begin searching.

[19:37] What’s the most frustrating day you’ve had in real estate?

  • Glenn was working with a young couple for about two months. We finally came across a house that was perfect for them.
  • Their parents came to view the house and did not like it. They said there was no way that the young couple were buying it.
  • It’s okay for parents to view houses, but they should be viewing all of them from the beginning.

[24:38] What advice would you give someone to determine if they were working with a good agent?

  • They have to be accessible at all times.
  • It’s a good idea to question them on their experience and background.
  • In this day and age, everyone should be checking out their agents on things like Google Reviews.

Visit Team Ewanchuk Real Estate online: https://glennewanchuk.com/

024: Michael Brodrick – Chair of the REALTORS® Association of Edmonton

024: Michael Brodrick – Chair of the REALTORS® Association of Edmonton

 
 
00:00 / 22:11
 
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Today we are joined by Michael Brodrick, Chair of the REALTORS® Association of Edmonton. He discusses what’s going on in the real estate market today, how the stress test has effected sellers and buyers, and his predictions for the future of the Canadian market.

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